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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
About Fruit Loop
For a second year, the Las Vegas Convention & Visitors Authority (LVCVA) is organizing the city-wide “Vegas 5-Day Sale.” Officially running from today (Sept. 22) through Saturday (Sept. 26), the event for 2026 includes more than 180 limited-time offerings.
Caesars is offering rooms at its Las Vegas properties discounted by up to 60% for stays through March 2027. The Caesars Palace operator is extending the five-day promotion to 9 am PT on Tuesday, Sept. 29.
Caesars is additionally offering $50 tickets for Josh Groban and Tim McGraw, $30 seats for Jeff Dunham, and 20-25% discounts on the High Roller Observation Wheel, Fly LINQ Zipline, and Eiffel Tower Viewing Deck.
What is Fruit Loop?
Pragmatic Play Enters South Africa with CDP Gaming Technologies Deal
Pragmatic Play, a leading game content provider to the gaming industry, has confirmed a partnership with CDP Gaming Technologies to take multiple verticals live with the leading South African brand, Yesplay.
The supplier has entered into a partnership distribution agreement with CDP Gaming Technologies (Holders of Manufacturers License in South Africa), a B2B partnership that will allow CDP to resell Pragmatic Play products in South Africa. The supplier will make its market debut by initially providing its Live Casino offering throughout the nation, with Slots and Virtual Sports to be provided in the near future.
