Merge Up 2

About Merge Up 2

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About Merge Up 2

Spotlight said the decision to enter the gaming sphere comes as operators increasingly turn towards free-to-play games as a means of “engagement, retention, reactivation and acquisition”.

The games will include fantasy, predictor, survivor and bet builder mechanics, while racing titles will be powered by Spotlight’s Smart View Engine.

Spotlight’s B2B Growth Director Rob Brown said the deal will expand the company’s offering by combining Engage Games’ games engine with Spotlight’s data, content and global distribution network.

What is Merge Up 2?

Petra’s journey to the role started in a hotel management school where she learned the ropes of hospitality, followed by a job at Transavia Airlines, a subsidiary of renowned Dutch operator KLM. This led to 24 years in the aviation industry, in a host of different roles: sales, marketing, operations – all aspects of the business that would later become useful in the casino industry.

By the time Covid came around in 2020, Petra felt she had done enough in aviation and went looking for her next role. As she told me, “Holland Casino popped up and I am somebody who by their nature looks at similarities instead of differences.

“What I saw is, Holland Casino is a company with 4,000 people working in hospitality, in a strongly regulated market where you have to balance between offering entertainment and a nice evening out with hospitality, and the risk attached to that – and there you see the similarities with the airline industry.